Marketing News

Actress Kristin Davis Is New Face of IT Cosmetics

CC+ Nude Glow Foundation product is at the forefront of the campaign.

IT Cosmetics says it’s on a mission to bring skin confidence to consumers. For the brand, no better way to do that than with help from “Sex and the City” legend Kristin Davis. To launch its new “The Glow Comes Naturally” campaign, the brand has teamed up with the Emmy-nominated actor and producer as the brand’s first leading face of the SPF CC+ Foundation franchise. Both Kristin and IT Cosmetics know that as your skin changes, it can be difficult to feel confident – and it’s important t...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters